As the need for digital marketers continues to grow (just see what CMOs are saying in our report), companies need to offer people more to stay. It’s no longer about unlimited holidays or bonuses, marketers want to work in an environment that values their talents and offers continuous learning opportunities and a clear career path. But how can your company achieve that? In this blog, we look at six effective ways to ensure your company retains the digital marketing talent needed to drive digital transformation.

Mature organizations emphasize transforming the business through targeted improvements in innovation, decision-making, and talent engagement. These are the types of organizations people want to work for as they can pivot in response to challenges and offer a better employee experience and long-term career outlook than less mature organizations.